With the modernization of travel world, it is imperative for companies to innovate and stay competitive. AAA engaged Sodales Solutions Inc. to conduct a preliminary discovery, process and data management improvements. During the discovery phase, Sodales Solutions Inc. investigated the challenges within the AAA’s travel business process and provided technical and process recommendations.
Sodales Solutions used Design Thinking as its framework and methodology for the AAA process improvement initiatives. A period of 3 weeks was spent in understanding the current travel process setup and system landscape. Several discussions, interviews and various observation sessions were conducted with AAA stakeholders, front line and back office staff, as well as the IT teams. As a result, Sodales identified the opportunities for improvements, required technical components, functional assessment as well as budgetary requirements for the travel business innovation.